This brief was the second one we’ve entered on @modern.briefs. This time the challenge was to create a logo and mock-ups for a pre-owned clothing and accessories brand called Re:wear. The other key words they used to describe this brand were stylish, unique and quality. They wanted to sell designer pieces and everyday wear all under the one name.
The main inspiration I took was from the word vintage. I really wanted to push myself outside of my usual comfort zone and do something bold and unexpected. I started with an illustration and wanted a chunky typeface to go with that. I showed the team and everyone liked the pairing of the illustration with the chunky type. However, when I went to find some vintage inspired/y2k thrifting images to put the logo on, I realised that the illustration became superfluous and decided to just let the type shine on its own. I wanted the images that I chose to create the mood that I thought the brand needed, and chose a colour palette that supported the same vintage vibes. I took a very 70s but modern approach to the type and colours and then put all this on some mock-ups: a sign, bag, swing tag and website. I used rounded corners on the website to reflect the rounded corners in the typeface so it all was seamlessly cohesive.
Unfortunately we didn’t get into the final 4 this time as there were many great entries into this one as they collaborated with another Instagram account for this brief (also I’m sure they couldn’t give us the win 2 weeks in a row!) I really enjoyed the brief nonetheless and was so glad I pushed myself to try something new. On to the next one!
